如果你的亚马逊账户或产品被判定为“版权违规”(Copyright Infringement),说明你上传或销售的内容侵犯了他人的版权,如图片、文本描述、包装设计、Logo、说明书等。版权违规是亚马逊非常重视的违规类型之一,处理不当会导致:
商品被下架
销售权限被冻结
多次违规可能永久封号
下面是你应对版权违规的详细申诉指南
版权(Copyright)是指原创内容的合法权利。常见违规包括:
类别 | 说明 |
---|---|
使用他人图片 | 比如从他人官网、社交平台、谷歌上复制图 |
抄袭商品文案 | 从竞争对手 Listing 直接复制描述、功能介绍等 |
使用未经授权品牌素材 | 上传品牌方产品图、包装图或营销文案 |
包装/说明书抄袭 | 使用了他人原创设计或文本 |
你会在「绩效通知中心」收到如下内容:
“Your listing has been removed due to a copyright infringement complaint filed by the rights owner.”
“To reactivate your listing or account, please submit a valid Plan of Action and, if applicable, supporting documents or a retraction from the rights owner.”
此时建议:
立即删除该商品 Listing 或替换侵权内容(图片、描述、包装)
撰写英文 POA(申诉信),说明你:
已了解问题
已移除违规内容
今后将遵守版权政策
提交申诉信和截图(如图像替换证明)
此时建议:
收集证据证明:
图片是你原创的(原图+EXIF+拍摄场景)
文案为你自写(修改记录、原稿)
若被投诉方是误投诉,可以联系他们请求撤诉(retraction)
亚马逊提供对方联系方式,你可发英文邮件请求撤回投诉。
提交 POA + 撤诉证明 或 原创证据
Subject: Copyright Infringement Appeal – [ASIN / Case ID] Dear Amazon Seller Performance Team, We acknowledge the copyright infringement notification related to ASIN [XXXX]. After internal review, we understand that the issue resulted from the use of a product image/text that may not have had proper licensing. ✅ Actions taken: - We have immediately removed the infringing content from the listing. - We have replaced all media and description with content fully owned or licensed by us. ✅ Preventive measures: - We’ve implemented a content approval workflow before publishing any listing. - Our team has undergone copyright policy training. - We commit to only using original or properly licensed assets going forward. We respectfully request reinstatement of our listing. Thank you for your understanding. Sincerely, [Your Name / Store Name]
Subject: Retraction Request for Copyright Complaint on Amazon Dear [Rights Owner Name or Company], We recently received a copyright infringement notice (Case ID: XXXXX) related to ASIN [XXX]. We believe this may be a misunderstanding as [explain your side briefly, e.g., the image is original or licensed]. We have taken all necessary steps to address this and kindly request that you consider submitting a retraction to Amazon. If you agree, you can email notice-dispute@amazon.com with the following format: "I, [Rights Owner Name], hereby retract my copyright complaint (Case ID: XXXXXX) against the Amazon seller [Your Store Name / Seller ID] regarding ASIN [XXX]." We deeply appreciate your time and understanding. Best regards, [Your Name / Contact Info]
登录 Seller Central
打开绩效通知(Performance Notifications)
找到对应 Case → 点【Appeal】或【Submit POA】
上传你的 POA + 图片替换截图 / 撤诉邮件截图(PDF 格式)
错误行为 | 后果 |
---|---|
否认侵权、不正视问题 | 亚马逊更重视承担责任的态度 |
提交模板化、空泛的申诉信 | 审核人员会直接驳回 |
没有移除违规内容 | 没有实际整改,被视为无诚意 |
没提供证据或撤诉函 | 亚马逊审核是“证据导向” |
全店商品重新审查内容、图片是否侵权
尽量使用原创内容或购买正版图文(如 Shutterstock、Canva Pro 等)
对员工或美工团队进行版权基础培训
可使用亚马逊品牌备案(Brand Registry)保护你的内容